Brand Arga

Brand ARGA, is a pioneering initiative revolutionizing marketing for local self-help groups and farmer-producer organizations (FPOs). The project addresses a crucial issue faced by these groups – the lack of proper branding and packaging for their diverse range of products, including pickles, jams, flour, namkeen, gram flour, noodles, and more. Through comprehensive branding and packaging solutions, ARGA empowers rural entrepreneurs, elevating their products to local and global markets. Arga Stores are also being established to provide good market availability for Arga brand products.